P Nation announced that "Baby Don't Cry have been selected as the brand muse for the Japanese market of 'Rrring,' a brand launched jointly by Japanese cosmetic distributor Rainmakers and top Korean stylist Seo Soo-kyung."
Liliring introduced Baby Don't Cry as "rookie artists attracting attention for their concept where innocence and confidence coexist, along with their intense energy and high-quality performances." They further explained the background of their selection as a model, stating, "There was a strong common ground in values between Rrring and Baby Don't Cry, as they cherish their individuality without being swayed by trends and seek the 'right answer that suits them.'"
To commemorate the selection of Baby Don't Cry's brand muse in Japan, a 'Rrring' pop-up store will be held at Loft Masaka Stage in Shibuya, Japan from May 11 to 27, and at Zero's Hub Nihonbashi in Nihonbashi, Tokyo from May 13 to 17.
Baby Don't Cry expressed their sentiments, stating, "We are delighted to be able to become models for 'Ririring' in Japan. We will do our best to showcase Baby Don't Cry's unique and diverse charms together with 'Rrring' in the local market."
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