ILLIT has been re-selected as models for the isotonic drink brand.
In particular, Wonhee has been with the brand for three years since being chosen as the 29th model immediately upon her debut in 2024. This marks the second time in history that a group has served as a model for the brand for three consecutive years, following TWICE. ILLIT has established a strong presence by serving as the face of this brand, a role typically held by popular stars of the time.
Pocari Sweat stated, "We decided to re-select them because ILLIT's bright and healthy image aligns well with the brand's direction. We hope that through them, the message of 'supporting the passion of youth confidently walking their own paths' will be conveyed even more effectively."
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